The beauty trends floating around on my Instagram and TikTok feeds are truly *giving* this year. I promised myself not to get sucked into every other trend that hits my feed, but there are a few that I think have deservedly gone viral.
Of course, as a beauty writer, experimenting with new trends means exploring new products to add to my collection. When it comes to replicating the latest trends, I typically find that I already have similar products or dupes in my stash. However, if there happens to be something missing, I'm running straight for Myer for any skin and makeup needs. Their range is quite literally huge (150 beauty brands!) and they stock my favourite products, both in-store and online. Plus, they also carry the skincare and makeup picks that have been lingering on my wishlist for the longest time.
Now, let's get into these 4 viral skin trends that I've been loving, and actually do rate.
Underpainting
The secret is out! Underpainting, also known as subtle sculpting, is the key to that red carpet-worthy, radiant look. Once TikTok caught wind of this beauty technique, it quickly became a sensation, with the hashtag racking up over 150 million views on the platform.
The credit for the surge in underpainting's popularity goes to celebrity makeup artist, Mary Phillips. Known for her clientele, which includes names like Priyanka Chopra, Hailey Bieber, and Kendall Jenner, Mary took to TikTok and began sharing her own tutorials.
@victorialyn The @maryphillips Routine‼️Underpainting seen on @Hailey Bieber @Kendall Jenner & more✨#makeup #beauty #haileybieber #maryphillips #underpainting ♬ French Jazz Cafe (Gypsy Jazz Manouche) - SplashStudio
To master the art of underpainting, start by grabbing your contour products and applying them strategically to create flattering shadows and enhance your natural facial contours. Think cheekbones, jawline, the sides of your nose – basically, anywhere you want to add some definition.